Our Vision

ETIM North America was founded to “make it easier for the North American industry to find and select the right product for their needs, the first time, through a standardized classification model.”

Our Mission

Facilitate the development, maintenance, promotion and adoption of the ETIM classification standard, including promoting best practices around the data, and a standardized way to exchange it, meeting the needs of the North American manufacturers, distributors and end users.

Product Expert Committee

The ETIM NA Product Expert (PE) Committee is the central body for all decisions regarding the ETIM NA translation, best practices for using the model and electro-technical requirements for North America. The PE Committee reviews the model and determines what the requirements are for the model to meet the needs of the North American users.  Any change requests are then submitted, by the ETIM NA delegate, to the ETIM International Standardization Committee (SC) for consideration. Each country member delegates a representative to the SC.

For more detail on the governance of ETIM International, including the General Assembly and Executive Board, please visit the ETIM International site.

Experts from manufacturers, wholesalers and contractors together rule the model, making ETIM a true industry standard.

Our Leadership Team

Matt Christensen (DDS - President)

Board Director and President

David Gordon (Channel Marketing Group - Principal)

Board Director and Vice President

Mary Shaw (ETIM North America - Executive Director)

Board Director and Secretary-Treasurer

Jan Janse (ETIM International - President)

Board Director

David Oldfather (IDEA - President and CEO)

Board Director - Electrical

Jon Duffie (Siemens - Director of Channel Management)

Board Director - Electrical