Atkore Joins ETIM North America

ETIM North America (NA) announced today that Atkore has become the newest manufacturer to join the product classification standards organization.

 Atkore, an electrical products manufacturer, with leading brands such as:

  • AFC Cable Systems
  • Allied Tube & Conduit
  • Calbrite
  • Calbond
  • Heritage Plastics
  • Cope
  • US Tray
  • Unistrut
  • Power-Strut
  • FRE Composites

has joined ETIM North America (NA) to contribute to the development of the ETIM model for North America.

Atkore joins other industry-leading manufacturers like Prysmian, Electri-Flex, ABB, Eaton, who are participating in ETIM NA-led committee activities to build out the classification model according to the needs of the North American electrical market and related verticals.  The Wire, Cable and Conduit Product Expert group will be launching in September.  Atkore will bring expertise to the group, as well as Wire Management in the existing Wiring Devices group.

ETIM NA, the North American chapter of ETIM International, is leading the charge to bring the language-independent product classification system to North America. In its first year, ETIM NA attracted 23 like-minded manufacturers, distributors, technology companies and associations who see the value in supporting an industry developed data standard. The improved product classification system is supported by chapters in 24 countries and used globally.  It can generate supply chain efficiency, facilitate downstream computer-to-computer communication, and enhance eCommerce functionality.

According to Bill Waltz, President and CEO of Atkore, “Joining ETIM NA will help Atkore on our digital transformation journey and enable us to further support our channel partners on their digital journey while also enhancing our customers’ eCommerce experience, since the ETIM model will give structure to our data facilitating easier product search. As a member of the IDEA Board of Directors, I see ETIM NA very complementary to IDEA and am pleased to see the two organizations work together.”

ETIM North America’s Executive Director, Mary Shaw, remarked that “Atkore’s membership is a welcome addition and their involvement in a number of Product Expert groups is a valued contribution that will help us accelerate refinement of the ETIM model. I look forward to working with the Atkore team.”

“I’m confident that our contribution to the refinement of the standards will help accelerate adoption of the model within the electrical distribution industry,” comments Seth Gilbert, Atkore’s Sr. Manager – Product Information Management Implementation. “We are adapting the ETIM standard into our core product data offering to make it easier for our customers use.”

ETIM NA’s vision is to support the adoption and utilization of the machine-readable ETIM standards throughout the entire electrical ecosystem.  The standards help enable efficient transference of product information across technology platforms from manufacturers down to contractors and engineers.  Through the efforts of the ETIM NA Product Expert groups, the ETIM model is being translated to the North American languages and terminology, along with additions to include the products specific to the local market.

For more information about ETIM, or how to become a member, please visit:

About Atkore

Atkore is forging a future where our employees, customers, suppliers, shareholders, and communities are building better together – a future on serving the customer and powering and protecting the world.

With approximately 3,700 employees and 65 manufacturing and distribution facilities worldwide as of September 30, 2020, Atkore is a leading provider of electrical, safety and infrastructure solutions.