McNaughton-McKay Joins ETIM North America

McNaughton-McKay, the ninth largest electrical distributor in the nation according to the 2019 Electrical Wholesaling Top 200 List, becomes the third distributor to join ETIM North America (NA).

Their management team commented that they are excited to participate in ETIM NA as an opportunity to contribute to and bolster their presence within the industry.

According to Larry Panetta, Corporate Director, Pricing and Data Administration at McNaughton-McKay Electric Company, “The simplicity, and level of granularity, of the ETIM product classification model is ideal for helping us improve our digital initiative for all of our business units. And with the model being machine readable, it will help in system-to-system communication which will improve accuracy and supply chain efficiency. It will eventually help us further refine our taxonomy and enhance search capabilities to improve our customers’ experience. With ETIM’s global adoption, this also aligns us with our global customers who can benefit from ETIM International’s model in other parts of the world.”ETIM North America’s Executive Director, Mary Shaw, shared that “McNaughton-McKay has always been a leader in technology, especially eCommerce, in the electrical industry. Their cross-brand product knowledge will help bring a distributor perspective to committee efforts, thereby ensuring that product descriptor attributes are what customers use, not solely from the perspective of manufacturers. The ETIM model is designed for simplicity and its application in promoting digital ease in a connected world has significant opportunities for distributors.”

To learn more about ETIM North America, its Product Expert Groups and how you can participate, visit or contact Mary Shaw at

About McNaughton-McKay

Celebrating its 110th anniversary in 2020, McNaughton-McKay is the ninth largest electrical distributor in the United States. The company operates as McNaughton-McKay Electric Company, The Reynolds Company and Flow-Zone (PVF industry) in the US with an international division, S&D GmbH, in Germany. The company serves electrical contractors, industrial facilities, OEMs and other clients from a variety of industries across their 53 locations. Visit for more information.